Serra Negra Coffee

Name: Serra Negra Coffee
Brand: Herbert and Ward
Availability: InStock

ripe plum · damson · dark chocolate

Fruity Chocolate

£17.00/kg

25% below similar on their 200 g bag

£17.00 for 1 kg, their cheapest per kilo · about £0.31 for an 18 g espresso dose

The badge compares the standard 200 g bag at £32.25/kg against 169 coffees from 131 roasters in Brazil (standard bag, 200–350 g), so that every coffee is compared on the same size.

Price observed 4 Nov 2026. This is the bag, not the basket: delivery is not included.

Delivery cost not stated by the roaster

Traced to a region

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Bag	Price	Per kilo
200 g	£6.45	£32.25/kg
500 g	£10.00	£20.00/kg
1 kg	£17.00	£17.00/kg

The 1 kg bag works out 47% cheaper per kilo than the 200 g.

How it sits among coffee from Brazil

How often roasters use each flavour family to describe coffee from Brazil: 860 of 1,213 carry notes. The dashed outline is the whole catalogue. These are the roasters’ own words, grouped — not our tasting, and not a measurement.

Herbert and Ward describe this coffee as fruity, chocolate. The filled shape is how often roasters use each family across coffee from Brazil; the rings on the rim are this coffee’s own.

Every family the roaster names is a common one for coffee from Brazil, so this reads as a typical example rather than an outlier.

The roasters’ own words, grouped — not our tasting, and not a measurement. We have not tasted this coffee. All Brazil coffees

What the roaster says about where it came from

Country

Brazil

Region

Cerrado

Not stated

farm or estate, producer, process, variety, altitude, harvest, lot, importer, price paid to the producer

We report what the roaster publishes and we have not checked any of it independently. A fact nobody publishes is not a fault of the coffee: almost no roaster in the UK states an importer or the price paid to the producer.

Where each fact came from

Flavour families

“In the cup, expect indulgent notes of dark chocolate, ripe plum, and damson — a naturally sweet, fruit-forward profile with a velvety finish.” the roaster’s page (opens in a new tab)

Country of origin

“Sourced from the celebrated Cerrado region of South East Brazil — a high-altitude plateau renowned for producing coffees of exceptional character and consistency.” the roaster’s page (opens in a new tab)

Region

Tasting notes

“In the cup, expect indulgent notes of dark chocolate, ripe plum, and damson — a naturally sweet, fruit-forward profile with a velvety finish.” the roaster’s page (opens in a new tab)

A further 1 fact on this page was read from part of the shop page that holds no sentence — a menu or a product grid — so there is nothing to quote for it.

Taken from the roaster’s own pages, and nothing here has been verified by us or by an independent body. What we store is a passage of page text cut around the fact, so one shown with an ellipsis is a passage we cannot see the start or the end of; only the fully quoted ones are complete sentences.