EthiopiaSquare Bean Coffee · Malvern Hills
ETHIOPIA WILD GUJI MEGADU NATURAL – FILTER ROAST
blackberry · peach · cherry · passion fruit · floral
£50.00/kg
14% above similar on their 250 g bag£50.00 for 1 kg, their cheapest per kilo · about £0.90 for an 18 g espresso dose
The badge compares the standard 250 g bag at £62.00/kg against 62 coffees from 52 roasters in natural from Ethiopia (standard bag, 200–350 g), so that every coffee is compared on the same size.
Price observed 4 Nov 2026. This is the bag, not the basket: delivery is not included.
Delivery cost not stated by the roaster
Traced to a region
We take no commission and no payment for placement.
How it sits among coffee from Ethiopia
Square Bean Coffee describe this coffee as fruity, floral. The filled shape is how often roasters use each family across coffee from Ethiopia; the rings on the rim are this coffee’s own.
Every family the roaster names is a common one for coffee from Ethiopia, so this reads as a typical example rather than an outlier.
The roasters’ own words, grouped — not our tasting, and not a measurement. We have not tasted this coffee. All Ethiopia coffees
What the roaster says about where it came from
We report what the roaster publishes and we have not checked any of it independently. A fact nobody publishes is not a fault of the coffee: almost no roaster in the UK states an importer or the price paid to the producer.
Where each fact came from
Altitude, lowest
Quick Reference Detail Info Origin Guji, Ethiopia Producer Bette Buna (own farm) Variety 74112, 74110, Wild Guji Megadu Process Natural with 'Kickstart' anaerobic Altitude 2,000–2,200 masl Harvest 2025 Cup Score 87 Roast Level Medium-Light Taste Profile Sweetness: ●●●●○ Body: ●●●●○ Acidity: ●●●●○ An intense, juicy cup layered with blackberry,… part of a longer passage the roaster’s page (opens in a new tab)
Flavour families
The result is an intensely layered cup: blackberry, peach, cherry, passion fruit and floral notes, roasted medium-light to let that complexity shine… part of a longer passage the roaster’s page (opens in a new tab)
Country of origin
“Ethiopia Wild Guji Megadu Natural Vivid, Fruit-Forward Natural with a Unique Anaerobic 'Kickstart' This 87-point coffee comes from Bette Buna's own farm in Megadu, one of the most remote communities in Ethiopia's Guji zone.” the roaster’s page (opens in a new tab)
Region
“Ethiopia Wild Guji Megadu Natural Vivid, Fruit-Forward Natural with a Unique Anaerobic 'Kickstart' This 87-point coffee comes from Bette Buna's own farm in Megadu, one of the most remote communities in Ethiopia's Guji zone.” the roaster’s page (opens in a new tab)
Processing
“Bette Buna's team developed a unique 'Kickstart' step: ripe cherries are briefly placed in an anaerobic environment before standard natural processing begins, subtly altering the sugar structure to build extra sweetness and body on top of the classic Sidamo natural profile.” the roaster’s page (opens in a new tab)
Brew methods
How to Brew Best for: Pour-overs and funky espressos… part of a longer passage the roaster’s page (opens in a new tab)
Roast level
“The result is an intensely layered cup: blackberry, peach, cherry, passion fruit and floral notes, roasted medium-light to let that complexity shine.” the roaster’s page (opens in a new tab)
Roasted to order
“2025 harvest — fresh crop, roasted to order The 'Kickstart' Process After cherries are picked, Bette Buna's team gives them a brief "kick" — placing them in an anaerobic environment for a short period before standard natural processing begins.” the roaster’s page (opens in a new tab)
Tasting notes
The result is an intensely layered cup: blackberry, peach, cherry, passion fruit and floral notes, roasted medium-light to let that complexity shine… part of a longer passage the roaster’s page (opens in a new tab)
A further 2 facts on this page were read from part of the shop page that holds no sentence — a menu or a product grid — so there is nothing to quote for them.
Taken from the roaster’s own pages, and nothing here has been verified by us or by an independent body. What we store is a passage of page text cut around the fact, so one shown with an ellipsis is a passage we cannot see the start or the end of; only the fully quoted ones are complete sentences.
Coffees described the same way
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citrus · blackcurrant · wine-like · floral
Kenya, traced to the country
£20.16/kg
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CameroonPollards Coffee
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blackcurrant · citrus · floral · spice
Cameroon, traced to the country
£22.00/kg
£22.00 for 1 kg
Costa RicaPollards Coffee
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caramel · chocolate · fruity · citrus
Costa Rica, traced to the country
£22.00/kg
57% below similar£22.00 for 1 kg
ColombiaMcWilliams Coffee
Colombia Bomba de Fruta
florals · berries throughout · Caramel
Colombia, traced to a region
£24.95/kg
52% below similar on their 250 g bag£24.95 for 1 kg