A Matter of Concrete · Rotterdam
What I Know About Growing a Coffee Business by Colin Harmon
Not stated by the roaster
Price not usable
Every price we hold for this coffee works out far outside the believable per kilo range for its own market, or repeats unchanged across different bag sizes, so we will not put a figure to it.
What A Matter of Concrete says about this coffee
What I Know About Growing a Coffee Business by Colin Harmon is a practical, direct and honest book about building a coffee company.
Written by the founder of 3fe in Dublin, the book moves beyond brewing theory and café romance, and focuses on the actual work behind running and growing a coffee business. It covers decision-making, margins, staffing, systems, service, growth, mistakes, and the kind of everyday realities that rarely make it into the public story of a brand.
It is especially useful because it does not treat coffee as something separate from business. The product matters, but so does the structure around it. Good coffee alone is not enough, and this book makes that clear without overcomplicating it.
For anyone running a café, roastery, wholesale operation, or thinking seriously about starting one, this is a sharp and useful reference from someone who has actually built it.
What I Know About Growing a Coffee Business by Colin Harmon is a practical guide to building and running a coffee company, covering growth, staffing, margins, systems, service, and decision-making.
A useful book for café owners, roasters, coffee professionals and anyone thinking seriously about…
Their own sales copy, as published on their page and not checked by us. We keep the first 1,200 characters of it, which is why it stops where it does. read it on their page (opens in a new tab)
What the roaster says about where it came from
We report what the roaster publishes and we have not checked any of it independently. A fact nobody publishes is not a fault of the coffee: almost no roaster in the UK states an importer or the price paid to the producer.
What A Matter of Concrete says about itself
Recyclable packaging
“JAR Made from fully recyclable PET.” their page (opens in a new tab)
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